In the world of digital marketing, trends come and go as consumer buying habits, the economy, and many other things change before them.
The goal when investing in digital marketing services is always the same for digital marketers, namely to reach the most interested people and make the most sales.
Heading into 2023, as businesses are setting their marketing budgets, these are a few of the more prominent digital marketing trends to pay attention to and consider investing in to spread brand awareness and attract new customers.
- Social Media and Influencer Marketing - As social media becomes a more permanent part of the overall marketing landscape, it is critical that businesses wishing to be competitive jump in. From Facebook, Twitter, and Instagram ads and interactions to video advertising on YouTube and partnering with influencers, digital marketing services on social media platforms make increasing brand awareness easier and faster.
- Content Marketing – Digital marketers know that content remains king, even after all these years, as it is still used as the basis of all website promotion as well as social media marketing. Creator content is reigning today as content goes social on all the important platforms. Content creation that expands beyond paid ads on social media platforms is more popular today as consumers look for faster, easier, and more entertaining ways to consume content. The one thing that has not changed, however, is the need for diverse content to be high quality, and offer value to viewers.
- B2B Marketing - Content and video marketing is becoming an essential need even for B2B businesses these days, as companies look online in the same ways that customers do. Explainer videos are the top digital marketing investment being made by B2B companies as a service to their existing customers and a means to also gain new ones via social media marketing with those same videos. Shared curated content is one more area where B2B marketing can excel using social media.
- Marketing Automation and Technology - With so many platforms to be on and so much content to disperse, digital marketers are continuing to embrace marketing automation and the new technology that makes it possible to simplify it all. Automation and emerging AI makes collecting and analyzing data, then using it for signal-based marketing easier as well. “Martech” software designed to create, automate, and manage content is becoming a necessity for effective digital marketing services.
The field of digital marketing is becoming broader, more social, and more sophisticated by the day.
In 2023, businesses seeking a competitive edge over other local businesses should look into investing in digital marketing services that are following these important trends, helping companies get noticed.