Search engine optimization (SEO) is a complicated field and if you want to stay ahead of the competition, your SEO skills need to be constantly reevaluated and updated.
This article contains some SEO tips and ideas that will help you beat your competition's rank in search engine results pages (SERP).
Optimize Images
When using SEO on a page that has images, be sure to make ample use of the <alt> tag.
Search engines cannot view images and so cannot index them; however, if you include relevant text in the <alt> tag, the search engine can base it's guess about the image on that text and improve your site's ranking.
SEO Takes Time
Don't expect to see results overnight.
The results of your search engine optimization techniques can take months to start to bear fruit.
Avoid changing course if you aren't seeing your ranking shoot to the top. Let the process work for a while and keep building upon your plans.
Check Competitor's Websites
Go to the websites of competitors and view their source codes.
This is completely public and can give you some clues as to their primary keywords.
You may not want to do the same thing, but you will learn a thing or two.
Optimize Tags
Tag optimization is really the key to search engine optimization because your tags are one of the most important aspects of your website.
In days gone by tags were just a way to get across basic info, now tags are used in order to locate your site and to rank it accordingly!
Putting It All Together
By following the advice above, you can stop wasting time and money on SEO methods that don't work and be on your way to becoming an SEO expert.
Also, by using some of the SEO techniques mentioned, you can increase your website's SERP rank and start receiving more organic, targeted traffic to your website.