Attracting strong leads that are most likely to convert into a sale is the most important goal of any marketing campaign for any business out there.
Lead generation for roofers is especially important since there tends to be so much local competition among roofing companies.
How can roofing services generate great leads and turn them into more paid jobs?
These are the top three lead generation strategies for roofers that marketing agencies focusing on local markets can use to help their roofer clients bring in more sales.
- Seek Referrals and Testimonials - Word of mouth referrals are such a powerful way for any local business to gain valuable leads within their community. That is due to the researched fact that consumers trust other consumers more than they trust a business simply stating what they will do. Successful lead generation marketing for roofers starts by asking previous customers for testimonials and reviews that can be shown to others as well as referrals from friends, family, and acquaintances of those who have already used the service and were pleased with their purchase.
- Take Advantage of Social Media - Social media is not just for being social. It has become a prime marketing tool when utilized to its fullest effect. Lead generation for roofers can be successful when roofing businesses register social media profiles on the main sites like Facebook, Instagram, and Google My Business, then keep those pages active. By generating exposure and engagement with customers through active posting and paid advertising, roofing services can gain a greater number of high-quality leads that will actually convert.
- Focus On SEO - Even with other lead generation strategies for roofers being used, there must always be a focus on SEO for organic search. Great SEO generates results in all marketing strategies while also boosting organic search results for website pages, landing pages, and more.
Though roofing contractors may believe that all they need to get new customers is to pay for a few ads in the local paper, this is no longer true today.
Online marketing is critical, as this is where more customers are searching for the local services they need.
When lead generation marketing for roofers encompasses the points mentioned above, more leads and more valuable leads will start coming in.
This will allow roofing contractor businesses to be more competitive in their local markets and get more jobs!